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The basics

Reflowable and fixed layout
which should you build?

EPUB comes in two broad shapes: reflowable, where the text flows to fit the reader’s screen, and fixed layout, where the appearance of the page is locked. You decide this at the very start of a build, and changing your mind later is not easy. Here is how each works, and how to tell which one your book wants.
In this article
  1. The short version
  2. How reflowable works
  3. How fixed layout works
  4. The decisive difference people miss
  5. Which is your book?
  6. Common misconceptions

The short version

Text is the star: reflowable. Pictures and layout are the star: fixed layout.

Reflowable

Reflowable
  • Text flows to fit the screen and the type size
  • Readers can make the type bigger
  • Where pages break depends on the reading environment
  • Suits novels, essays, practical books

Fixed layout

Fixed Layout
  • Page size and placement are locked
  • Looks identical on every device
  • Readers can only zoom
  • Suits manga, photo books, picture books, magazines

What matters here is that neither one is better than the other. They exist for different purposes, and picking the wrong one produces a book that is hard to read.

How reflowable works

Reflowable is the basic form of EPUB. Unless you say otherwise, an EPUB is reflowable.

The text is written in HTML and the reading app pours it onto the screen. "What is on page 12" is not decided in advance. If a reader enlarges the type on a phone, the page count simply grows. Turn a tablet landscape, and the number of characters on screen changes.

If you are used to paper it can feel strange, but the idea is that the book adapts to the reader. Someone who cannot read small type and someone reading on a phone during their commute get the same file, and both are comfortable.

What reflowable gives readers

How fixed layout works

Fixed layout is built as "one page = one HTML file". You decide the width and height of each page and place images or text on it.

The "this is fixed layout" declaration goes into the file that holds the book’s details, content.opf .

<!-- content.opf -->
<meta property="rendition:layout">pre-paginated</meta>
<meta property="rendition:spread">landscape</meta>

And the HTML of each page states the page size.

<!-- HTML for each page -->
<meta name="viewport" content="width=1200, height=1600" />

For manga or a photo book, each of those pages usually holds nothing but a single image.So a fixed-layout EPUB is, in effect, "images pasted one per page and bound together" — that is a useful way to picture it.

About spreads

When you want two pages shown side by side — a manga spread — you use the rendition:spread setting. Reading apps interpret it differently, though, so whether they line up as you intended varies by environment.

The decisive difference people miss

This is the part of the article I most want to get across.

In a fixed-layout book, the contents of a page are usually an image. And if it is an image, the text drawn on it is part of the picture — to a machine it is not text at all.

Which leads to this.

ReflowableFixed layout
Changing type sizeYesNo
Searching the textYesNo
Read-aloudYesNo
Dictionary lookupYesNo
File sizeSmallTends to be large
Know that it creates readers who cannot read it

Type that cannot be enlarged means the book becomes unreadable for a reader with weak eyesight or an older reader. The same goes for anyone who relies on read-aloud.

There are of course books — manga, photo books — where fixed layout is the only option. But making a text book fixed-layout just because "the design will not shift" costs you readers.

International standards for EPUB accessibility exist, and who can actually read an ebook is a point the whole industry now takes seriously.When in doubt, choose reflowable — from this angle, too, that is the sound call.

Which is your book?

The decision is not hard. These criteria settle almost every book.

What are you making?
Novels, essays, criticismReflowable
Business and practical books (figures inserted as images)Reflowable
Poetry and tanka (when line breaks must hold)Fixed
Manga and doujinshiFixed
Illustration and photo collectionsFixed
Picture books (where text position against the art carries meaning)Fixed
Magazines and cataloguesFixed

If the call is close, ask yourself this.

"If one character shifted position, would the work suffer?"

If yes, fixed layout; if no, reflowable. A novel reads the same wherever the lines break, but a picture book is ruined if the text slides off the art. That difference is exactly the difference between the two shapes.

Common misconceptions

"Fixed layout is the more capable one" — no

Fixed layout is not an upgrade over reflowable. It is a mechanism that guarantees appearance in exchange for taking capabilities away. As the table above shows, readers can do less, not more.

Switching mid-build is not easy

Reflowable and fixed layout differ in how the insides are built. Treat them as different from the manuscript stage onward. "Build it and change it later" is essentially not an option.

You can sometimes mix them in one book

The specification does allow a reflowable body with a few fixed-layout pages. Support varies from app to app, though, so if it must read reliably, sticking to one is safer.

"Fixed layout is enough for manga" — not necessarily

Make a manga into a fixed-layout EPUB and the pages do display correctly. But features like zooming panel by panel on a phone depend on each reading app’s own implementation. Building the file correctly does not guarantee the same reading experience everywhere — worth keeping in mind.

We can build either shape

EPUB FACTORY handles both reflowable EPUB from a text manuscript and fixed-layout EPUB from images. No account, no installation.

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